![]() But how each comic executes this plan is different. Therefore, the reader can learn about the story with the characters. They are an ideal starting point for new readers, as modern comics are notorious for being an intimidating, continuity-heavy medium. In this way, companies help to build synergy between comic books and their adaptations, introducing many to the medium.īut what do these comic books contain? As promotional materials, most of them share the goal of serving as an introduction to new storylines and characters. ![]() But another Marvel product released that week was Marvel Studios’ “Captain America: Civil War,” an adaption of that very comic book arc. For instance, in 2016, Marvel’s main Free Comic Book Day release was “ Civil War II,” a sequel to “Civil War”, the 2005 storyline that pitted Iron Man against Captain America. In previous years, comic book publishers have stressed the connections between the adaptations and their original medium. This year, the tradition continues, with the event commencing a day after the release of Marvel Studios’ “Guardians of the Galaxy Vol 3.” ![]() Possibly because of marketing synergy, it has usually coincided with the release of a comic book movie in theaters. These titles range from mainstream titles from prominent publishers - such as Marvel’s “ Avengers XMen #1” - to mature works from indie companies like Opus Comic’s “ Frazzettaverse #0”. One significant change from the initial version is that most of the comic titles released contain new material. Today, the event has expanded to 43 titles from 33 publishers. There were four comic books available at that event, all reprints of previously-released titles: Marvel’s “ Ultimate Spider-man,” DC Comics’ “ Justice League Adventures,” Image Comics’ “ Laura Croft: Tomb Raider” and Dark Horse Comics’ “ Star Wars Tales.” It took place on that day because the first “Spider-Man” movie was released the previous day. In 2002, the first Free Comic Book Day commenced on May 4 of the following year. ![]() At the time, the comic book industry had just fallen to record lows due to The Great Comics Crash of 1996, an overabundance of poorly written, overly dark comics that many people bought as collectibles. 2001, when Joe Field - the owner of the Flying Colors comic book store and columnist for Comes And Games Retailer magazine - wrote an article suggesting that comic book stores should hand out free comic books to customers as an incentive to increase sales. Comic book stores across the country celebrated the 21st annual “Free Comic Book Day” (FCBD), an event intended to introduce people to the comic book medium, on May 6. ![]()
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